The Concept of OOH
With technology advancing these days, a new advancement, big or small, is made almost every third day, all around the world. And it’s important too because humans have brains with capabilities to bring almost every impossible thing to existence. For instance, who would have thought of cars back in the Stone Age? But yet, with time and evolution, everything changed.
And so is the case with our advertising industry. Now, initially when advertising started back in the 5th — 6th century BC, it was done using papyrus or paintings. Then we made advancement, we started printing and so eventually print ads came around in the form of newspaper advertisements, TV commercials, radio ads, and finally it somehow led to billboards. And with the rise of the digital age, the internet became more widespread and brands saw this as an opportunity.
Taking the current year’s scenario into account, we would say that currently outdoor advertisement or as they say OOH (Out-of-home) advertisement has come up the ladder and is vastly gaining popularity among the masses. Oh! You haven’t heard about OOH yet? Well, not to worry.
So, let us start with, “What is OOH?”
Out-of-house advertising is advertising that is visible outside a user’s home. It is any kind of advertising that people see outside their homes, such as posters on bus shelters; retail advertising; street furniture like street banners, bus benches, etc; signs in malls, or digital ads on airport kiosks. The primary objective of OOH is to raise awareness, reaffirm, reassure, or guide someone to a brand or item. It enables marketers to deploy their ads in high-traffic places, offering a cost-effective technique to get the attention of a consumer. Consumers are exposed to physical or digital advertisements in real-time while travelling, thus it helps to boost brand awareness. Businesses benefit from the fact that the average working individual spends about 70% of their time outside their houses, to advertise their products.
Print advertisement spending falls year after year, yet OOH marketing grows. Out-of-home advertisements are becoming more innovative than ever, giving rise to the digital era of out-of-home advertising. OOH marketing is expanding, with digital advertising growing year after year and predicted to equal conventional OOH media counts by 2028.
Thus, OOH advertising gives marketers various benefits over other forms of advertising.
Because of its size and location, out-of-home advertising is an excellent alternative to online digital advertising. It leaves a lasting impact on the public and may be deployed in high-traffic areas. Because of their scale and contrasts to the real-world surroundings, out-of-home advertisements are impossible to overlook and may have a big influence on customers. Furthermore, OOH works well as a supplement to digital advertising, with one study revealing that people are 48% more likely to engage with a digital ad after first seeing an OOH display. Out-of-home advertising is the most effective way to reach the moving population. As a result, there is a significant opportunity to reach a large audience.
And as technology continues to develop & expand, so does the potential of OOH.
If you too are planning to go on with OOH advertising, to save you from the trouble of the planning, setup, and execution, it is advisable to work with platforms like Monad by Vinciis. Be it easy communication and cooperation, designing, measuring, assessing, or adjusting your campaign, you have it all in one place!
Want to know more about the benefits of OOH? Stay connected with us to hear about it all in our next blog!
PS : All the articles published here are from the viewpoint of the members of Vinciis.
